6 TIPS FOR SUCCESS IN DIRECT
SALES
Many young people even as teenagers are eager
to go into business for themselves. Unfortunately, only a few lucky ones have
the financial means at their disposal that allow them to launch their own
venture. The rest have to settle for working for those who had the financial
backing to make their dream a reality or they work in tedious government jobs.
Well actually, not quite, this was true sometime in the past but only before
the introduction of the direct sales business model in the country. A direct sales business model allows
even those with modest means to successfully launch their own business because
the capital requirement is far lower in a direct sales business than in a
traditional one.
A Direct Sales Business Is Like Any Other
Business
Although a direct sales business has a
relatively lower capital requirement than most traditional businesses do to get
it off the ground, this in itself does not and actually should not guarantee
the success of such a business. Just like any other business a direct sales
business also requires dedication and effort from everyone who decides they
want to run their own direct sales business.
Remember, starting your own direct sales business is no guarantee of its
success. Just as any business can be unsuccessful, modestly successful, or a
resounding success, so too can be a direct sales business. Thankfully the cost
of launching your own direct sales business is usually far less than that of
launching a traditional one.
We want to share a few tips with our readers
and partners that will allow those who are serious about their direct sales
business to be successful in their venture.
1. Set Realistic Goals
Always remember that a direct sales business
is like any other business. Therefore, like in any other business, there will
be periods when you will earn more than in other months. You won’t begin to
earn large sums of money just by signing up, rather how much you earn will
depend on how much effort you devote to your business. To keep from becoming
disheartened quickly, you should set realistic targets for yourself in your
direct sales business. Try to set goals that are achievable and then work
systematically towards accomplishing these goals. Many who don’t succeed in
direct sales don’t because they, so to speak, “Start with a bang, and end with
a whimper”. Setting realistic goals and working systematically towards
achieving them is a good start to your direct sales business.
2. Network, Network,
Network
To be successful in direct sales you will need
to market your business opportunity to as large an audience as possible.
Therefore it is essential that to be successful in direct sales you need to
increase the size of your network. A larger network will increase the size of
your referral network. In order to increase the size of your network, you
should actively attend as many public events as possible. From fairs to festive
occasions, all should demand your presence. You must try to increase the number
of your acquaintances and be able to strike up a conversation with strangers.
Also, remember every occasion or function presents you with an opportunity to
network and potentially to increase the size of your team so if possible never
pass on attending such events.
3. Show Your Professionalism At Every Opportunity
Direct sales is a business, period. Just as
being successful in any business requires great professionalism so too must you
polish your professional skills to make the right impression on all those whom
you come across. Nothing makes a better first impression on someone than
being well dressed,
well spoken, and having good manners. A
young person in a direct sales business should be willing to set aside childish
things and step successfully into an adult avatar. Practice speaking alone in
front of a mirror to see how others see you when you speak and if you think you
must do better, try to improve your style of speaking by practicing daily in
front of the mirror. Dressing well and being well groomed is never a drawback
so make a habit of doing both well.
4.
Make Time An Ally
Make Time An Ally
In the west, the phrase “Time is Money” is taken literally and very seriously. The sooner that someone in direct sales realizes that time is a most valuable commodity, the more quickly they will grow their business. Think about it, time is what your life is made of. You can’t afford to waste time so make use of every minute of every day. Scheduling appointments and meetings at the start of the day will ensure you are able to meet with your clients at the right time and that you do not miss appointments or important calls. You must create a list of the things you are going to do each day. Make this daily task sacrosanct and with practice, it will become your second nature. Use time to your advantage by using this commodity better than those around you and you’ll come one step closer to being successful in direct sales.
5.
Use
Social Networking Sites
Being on social networking sites where your target audience
congregates is another tried and tested method to increase the size of any
social network. You should engage in chats and conversations on online
networking sites. Try to understand where your target audience is most likely
to be online and visit such networking sites and engage individuals on these
sites in chats and conversations online. Present an opportunity online to the right segment of people and you will be surprised by the interest those present
online show in what you have to say. Social networking sites today present a
nearly limitless potential to reach out to hundreds if not thousands of
individuals and to increase the size of your network. Use them.
6. Create A Home Office
One of the more subtle ways to become devoted
to a direct sales business is by creating a personal office or workspace for
yourself. Yes, a direct sales business may not require you to remain seated in
one place too long but having your own workspace dedicated to your personal
business is a powerful symbol and adds the touch of professionalism we spoke
about earlier. Keep a room or even a corner of one room with a table, chair,
and desktop, dedicated to your role as the owner of a business. Doing so will
add a certain prestige and discipline with respect to your new role and to your
exciting and profitable journey ahead.
Having discussed these 6 points above there is
another one behind all of them which is crucial for success. It concerns the
unique nature of the “comfort zone” every one of us has. To be successful in
any endeavor, you need to step outside your comfort zone. We cannot overstate
how important this is after hearing the testimonies of hundreds of successful
people working in dozens of professions across the world. To successfully
employ all the 6 tips we have mentioned above you must first step outside your
comfort zone. In the future, if you want to “make it” in direct sales, this is
certainly one of the first and most important obstacles to overcome. But once
you’re ready to step out of your comfort zone and employ these 6 tips
diligently, the world of direct sales will be yours for the taking.
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